Arla Foods - Melkunie Protein

Melkunie asked us to help them encourage a generation of Dutch millennials to swap the sofa of their sports gear.

Insights showed us that whilst millennials really want to work out, most of the time they struggle to find the motivation. So, we decided to position Melkunie Protein as the ultimate motivational workout buddy. A chilled coach lying in wait, ready to provide the encouragement needed to get people moving. Whenever people walk past Melkunie Protein in the supermarket or open their fridge at home, we wanted to remind them of their workout commitment and inspire them to push past the toughest hurdle, the front door.

Client - Arla Foods
Production - Dept Agency
Concept - Joe Jordan, João Inácio

Results

• 98% increase in branded searches

• 3 million online video views

• 27% increase in sales