LAPIERRE GLP2 / DEFY GRAVITY

La Pierre asked us to help them launch their latest electric mountain bike, the GLP2. With a new redesigned extreme low-gravity centre, the GLP2 allows its riders to stick to even the most outrageous trails and defy the laws of gravity.

By focusing on this gravity-defying feature and with a little help from MTB G.O.A.T. Nico Vouilloz, we created a pan-Europen campaign, demonstrating the exciting capabilities of this new bike.

CLIENT - Accell Group
PRODUCTION - Dept Agency
CONCEPT - Joe Jordan, Manuel Di Tolve, Pim van Bommel
DIRECTION - DPPLR / Timo Ottevanger
PHOTOGRAPHY - Stephane Candé