FATBOY - FLIP BORING TO ROARING

Fatboy, the brand made famous by an oversized beanbag, asked us to help them create a spring/summer 2021 campaign promoting their garden furniture range. Knowing the campaign would go live as most of Europe emerged from a lockdown, a time period many were calling the start of the modern-day roaring 20s, we came up with the tagline ‘Flip Boring to Roaring’. Encouraging people to welcome fun (and friends) back into their lives by pimping up their outside spaces with Fatboy

With travel restricted due to COVID-19, and weather in the Netherlands notoriously unreliable, we decided to create our own CGI world, ensuring that rain wouldn’t stop play.

CLIENT - FATBOY
CREATIVE AGENCY - DEPT
CONCEPT - JOE JORDAN, BAS HEIJNIS
AGENCY PRODUCER - NIKKI HAIGHTON
CGI/SFX - THE OUTPOST
DIRECTOR - LEON HENDRICKX