Haibike - Conquer New Grounds

Before Haibike there was no ‘e’. Haibike literally created the world’s first eMTB (electric mountain bike) giving all riders, whatever age or ability, the power in their pedals to get the most out of life.

We created a brand film capturing the feeling of how a Haibike can empower its rider to conquer new grounds previously thought to be out of reach.

AGENCY: DEPT 
CREATIVE DIRECTOR: MANUEL DI TOLVE
CREATIVES: JOE JORDAN, BAS HEIJNIS AND PIM VAN BOMMEL
AGENCY PRODUCER: DENNIS GIJSBERS
ACCOUNT DIRECTOR: THOMAS VAN SLOTEN
EDITOR: PIETER BOKHORST