JBL - Raise The Bar

JBL asked us to help them launch their new soundbar range targeted specifically at millennials and first-time homeowners. We needed to convince them that a JBL soundbar could take their home entertainment to the next level.

To engage our younger audience we positioned the product as a device that elevates moments from ordinary to extraordinary. We wanted to show that a JBL soundbar quite literally ‘raises the bar’, setting new standards for home entertainment.

In the midst of the season finale of Game of Thrones and the launch of FIFA19, we created content that was social-first and format-playful, showing the potential of a JBL soundbar by highlighting the difference before and after the ‘Raise the Bar’ moment.

Results

  • 1.3 million people watched the full campaign videos

  • More than 70 thousand clicked our ads to know more

  • And from those, 45 thousand interacted with our product videos & features on the campaign website

  • Generating more than 17,3 million impressions throughout the whole campaign

  • 90% increase in Google searches

Awards

  • Lovie Award (Bronze)

  • Lovie Award (People’s choice)

 

The hero content for this campaign was promoted on Instagram Stories, featuring a bespoke CTA encouraging viewers to engage with the ads.

 
 

We created bonus content for the campaign microsite to demonstrate specific soundbar features.

 
 

We created swipe up videos using characters from the films + an AR filter that allowed people to try out the soundbar in their homes before making a purchase.

 
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